In episode 7 of Micro Entrepreneur: the magic of thinking small I have the chance to catch up with Business Superstar Lara Morgan.  For those who don’t know Lara, she was the founder of Pacific Direct (luxury toiletries for hotels) which she sold for over £20m about 5 years ago.

Lara gives us lots of tips and ideas on how to get better at selling… something EVERY small business owner needs.

This week’s guest

About Lara Morgan

Lara Morgan is most widely known for building her own international business, Pacific Direct, over the course of seventeen years before selling a majority share 99% holding of the company for £20 million in 2008.

Lara is passionate about high growth business support and motivating business-owners. She has a number of exciting new ventures including Company Shortcuts, a source of practical advice and frameworks to enable businesses leaders to achieve accelerated growth. Lara intends to be the voice for growth enterprise support encouraging investment in those whom have taken the brave steps to start to build a business. She is an Amazon bestselling author of the book, More Balls than Most which is well worth reading for both learning about Lara’s story, but also getting practical advice on what it takes to grow a successful multimillion pound business.

Lara has spoken at two of our conferences and is one of the most inspiring women that I have met in the last 5 years.  She kicks ass and doesn’t suffer fools, and she has a way of really cutting through the crap and makes a lot of sense.

The audio on this podcast is a bit ropey, so apologies for that but do persevere as it is well worth listening to!

What we covered in the show:

  • How do you get started with cold calling
  • Setting targets to get you started
  • Refining your sales pitch
  • Simple strategies to improve your pitch
  • How to keep going when you get a no
  • Should you call your best prospects or worst prospects first?
  • How to start building rapport with the gatekeeper
  • How she got the Dorchester as her first client
  • How many times you need to call to get a yes…..

About the Podcast

The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.

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