Running a small business can be extremely isolating. Loneliness can be both detrimental to your business and your long-term health; so, rather than see your wellbeing and business suffer, it’s time to look at some solutions.

No-one is an island.

One of the first things most people forgo when they’re busy and under pressure is their social life. Don’t let this happen. Time optimisation is alchemical and can feel like you’re literally ‘stretching time’. It is a case of first identifying the unproductive ways in which you spend your time, then freeing it up. 

Write lists prioritizing everything you need to do. It will help you to keep focused and aware of your work/leisure balance, ensuring that your work does not leak into the time you should be spending enjoying the company of friends and family.

Suggestion: In her best-selling book, The Seed Handbook, Lynne Franks recommends lighting a candle at the start of your working day and snuffing it out at the end. This ritual will help you focus while you work and help you ‘switch off’ and enjoy your leisure time.

Contrary to what you might think, getting the most out of every hour means decreasing your stress levels, not adding to them. If you’re effectively organizing your time, your day should feel virtually stress-free

Attend workshops and networking events

Attending business workshops and networking events is a great way to alleviate feelings of isolation. Meeting likeminded people can be very reassuring, as well being an invaluable means of extending your contact-network and learning from other people’s experiences.

Make a few changes for big rewards

Once you’ve made lots of lists and carved out a workable and balanced timetable for yourself, the occasional pang of loneliness might still strike, but there are small measures you can take to make it all a lot easier. Here are a few ideas:

  •  (Make a phone call to a friend. If you’re a night owl, What’sApp a friend who lives in another time zone. You might be making and taking lots of business calls, but a familiar voice can lift even the darkest of moods.
  • Extend your break and go for a walk. Even better, take your laptop to a café. Being around people, even if you’re not engaging with them can be reassuring.
  • As well as attending business networking events, join an online community
  • Social Media! This can be an excellent way to feel connected as well as raise the profile of your business.
  • Try to make at least some of your leisure time social. Rather than going to the gym again or watching Coronation Street, arrange to meet a neglected friend for coffee.
  • Consider finding a mentor. They can help you regain perspective, helping you to make more effective changes to the way you use your time.
  • Exercising can be social. Remember that when we were children we called exercise ‘play’. Try team sports, get an exercise ‘buddy’, attend a fitness class or run a 5k. By improving your physical fitness, you are also improving your capacity for decision-making.

Developing just a few systems and techniques that work for you will give you the perspective and clarity you need to make difficult decisions and optimize efficiency in your work.

Loneliness can seriously affect your level of productivity so it’s not something you can afford to ignore. Start making those changes for a happier and more fulfilled you and a more lucrative business.


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