In episode 30 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Steve Scott, an author and entrepreneur who has written over 40+ books on Internet Marketing, Self-Publishing and Productivity, including his most successful books Habit Stacking and The Daily Entrepreneur. We talked about his business model and also his successful internet marketing history that eventually led him to his self-publishing career.
The book that I recommend in the intro is Essentialism: The disciplined pursuit of less by Greg McKeown. Brilliant for creating more focus and achieving more. Click here to check it out on Amazon.
This week’s guest
As well as his books and self-publishing advice, Steve also has a podcast called:
Self-Publishing Questions (SPQ)
Currently, there are a lot of great podcasts about self-publishing. Most typically run for 30 to 60 minutes and focus on interviews with successful authors. Mine has a different format with:
- More episodes—three to seven days each week.
- Shorter length—five to 10 minutes in length.
- Each episode features one question from a listener.
- Knowledge experts (who know more than me about specific topics) “guest record” an episode.
- Accountability episodes that focus on helping authors get results with their businesses.
In essence, the podcast focusses entirely on the problems you experience with the self-publishing process. As an example, if you’re familiar with “Ask Pat” or “Money Girl’s Quick and Dirty Tips,” then you’ve seen evidence of how shorter podcasts can provide lots of actionable information.
What we covered in the show:
- How he struggled in the first couple of years
- How his ’email-list’ produced his first steady income via ezine articles and affiliates
- His business model is based on taking one topic and then diving in ‘inch wide and a mile deep’
- The challenge of staying on topic and focussing on what the promise is, by using ‘outlining’ as your guide
- The sweet-spot for Steve is 20k to 30k words – and how he works with a partner to speed the process up
- He sets aside up to 4 hours a day when he’s really motivated and then gets into email etc. later in the day
- How his writing takes priority over everything else
- Why he publishes his income reports – and the value of transparency
- About his breakthrough book Habit Stacking
- The model he uses when first launching a book – ‘poll the people who follow you’ – ‘ask the audience what they want to learn about as you’re writing
- He focusses on Amazon – at the moment (even though it’s all eggs in one basket)
- He uses more of a roll-out than a big ‘one-off launch’ strategy – timed in sequence – pushing people over to Amazon over a steady period of time which then lets the algorithms kick in
- Build your own platform with true fans who know, like and trust you
- Use the high energy point of your day on the 2 or 3 things that will really drive your business
- Develop the habit framework instead of the task you think needs to be done, so the habit becomes ingrained
- Whether it’s more valuable to create a mini-book rather than long blog posts
- How he writes 6-8 books per year
- What makes him comfortable that he has something new to say
- His plans for 2015-16
You can find out more about Steve here:
About the Podcast
The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner. I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.
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