In episode 29 of Micro Entrepreneur: the magic of thinking small, I had a great time speaking with Mike Southon. Mike is a serially successful entrepreneur, best-selling business author and one of the world’s top business keynote speakers on entrepreneurship, intrapreneurship and sales.

Listen below or go to iTunes or Stitcher to Subscribe and download it to your smart phone

This week’s guest

Mike is co-author with Chris West of The Beermat Entrepreneur, The Boardroom Entrepreneur and Sales on a Beermat.

He has spoken at over 1,000 live events all over the world and provided face-to-face mentoring to over 1,000 entrepreneurs.

What we covered in the show:

  • The back story behind the Instruction Set and the Beermat Entrepreneur
  • The most important factor for success (spoiler – it’s all about finding and maintaining mentors)
  • Make a profit and you’re already an entrepreneur! Start there…
  • Choose something that you love doing – there’s always money in it
  • Focus, focus, focus – Start small and see if anyone will give you any money for your product/service
  • Always charge something – test your model and measure it with the money
  • What to do before the logo, the branding or the business plan
  • Setting initial prices – the first sale is the hardest – then others do the selling for you
  • Raising your prices – the difference between price and ‘value for money’ pricing
  • Trust based and outcome based pricing
  • Selling is about hunting, farming and managing your pipeline
  • You have to be prepared to work hard in the beginning
  • Thoughts on 2015
  • Mentoring – helps you with the ‘how, who, why of your business’ and (if you’re lucky!)… a referral

You can find out more about Mike here:

Mike’s website





About the Podcast

The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.

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