In episode 2 of Micro Entrepreneur: the magic of thinking small I manage to catch up with Jennifer Holloway, the founder of Spark Branding where we talk about How to manage your personal brand and your business brand.

In the intro

In the intro I talk about  a great theory that I read about this week called the Helsinki Bus Station Theory.  It was first shared in a 2004 graduation speech by Finnish-American photographer Arno Minkkinen.  Arno suggests that the secret to a creatively fulfilling career lies in understanding how Helsinki’s bus station works.

I loved this idea and really wanted to share it with you and how it applies to your business.  Arno originally shared this as it applies to photographers, but I think lots of us can relate to his story.

jenniferhollowayAbout this week’s guest

Jennifer Holloway is a personal branding expert and author of Personal Branding for Brits, she’s taken what she’s learned and created a practical guide to blowing your own trumpet.  Her goal is to help as many people as possible discover being successful means being yourself (even if that’s admitting you’re a fan of The Archers like she is!)

She has used her branding experience to get on to  The Today Programme, BBC Breakfast and Sky News.  She has a great talent for spotting someone’s USP and bringing their brand to life. She balances being in the limelight by living her version of The Good Life in the Yorkshire Dales: pottering around the garden in an anorak and wellies, keeping bees and feeding chickens, then ending the day with a well-deserved glass of Rioja.

Find out more about Jennifer at

Here are some of the topics that we talk about:

  • What is your public persona vs. what is your private persona
  • How much personal information should you share and why
  • What are the best relationship hooks that you should use for your brand
  • What if someone doesn’t buy into your personal brand
  • What happens when your corporate brand and your personal brand don’t match
  • Should you tweet as your business or as yourself
  • How to make your message or brand stand out
  • An easy branding mistake that some micro business owners make

Resources and Links Mentioned in this Session Include:

Jennifer’s book Personal Branding for Brits

Go to if you want professionally printed cards

and I share my book of the week Fascinate by Sally Hogshead – a brilliant book on how to make your messages resonate. You can find out more about Sally’s theories on her website

About the Podcast

The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.   The podcasts are converted from our Google Hangouts which are held every week.

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I hope you enjoyed the session and you can check out our upcoming topics here

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