This is a co-written post. I asked my Technical Director, JP, to help me write this article – because as a non-designer, he can suggest practical tips which don’t take long to implement from a technical perspective! Here’s what he says: 1. Social sharing buttons...
Did you know the brain is able to process visuals 60,000 times faster than text? The days of text-heavy newsletters or marketing content are long gone. Today, consumers are overwhelmed with content and limited on time. Make your messages stand out by embracing visual...
Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode. A business brand is a living entity. As it evolves and matures over time...
When it comes to online marketing, most business owners focus on efforts like maintaining the company website or updating their social media presence. Email marketing is usually forgotten or taken for granted. However, statistics show us that the use of email can be...
When you’re working hard to build up your business, it’s normal to believe that you need as many people as possible to know about you. You spend time, energy and money telling everyone about your offerings, going to dozens of networking events, being on as many...
There are very few businesses who don’t have competitors; and so many businesses charge similar prices for similar products and services. So why would a customer choose you over a rival? It’s the experience that buying from ‘you’ brings. The...