In episode 9 of Micro Entrepreneur: the magic of thinking small I spoke with Alicia Cowan the creator of the fantastic Twitter Brilliance course and writer of a really useful social media blog for small business owners about how to get the most out of social media in your business.

This week’s guest

About Alicia Cowan

Having used Social media to launch her own VA business, and to grow her own business, Alicia began mentoring and training others with the tips she learnt. Eventually she became such a sought after social media trainer, she gave up her VA business and now works exclusively as a coach, mentor and guru in social media arena.

About Pocket

In the podcast I talk about one of my new favourite tools, Pocket.  Pocket was created to help people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device—phone, tablet or computer. It can be viewed while waiting in line, on the couch, during commutes or travel—even offline.  You can find out more about Pocket here.

What we covered in the show:

  • How do you connect with people on social media?
  • Where should you be spending your time on social media
  • The secret to success if you are just starting out
  • What do you need if you are using social media as a business tool
  • How to connect with journalists on Twitter
  • Our favourite social media tools
  • What is the biggest mistake that micro business owners make when they are starting out
  • Do you need a blog to be successful on social media

Useful social media tools & links



Social Oomph




About the Podcast

The Micro Entrepreneur Podcast is your place to come and hear me talk about all things business for the micro business owner.  I speak with experts, authors and other micro business owners and what they are doing to build and grow a successful micro business.

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