..Do you know the things in life they’re hoping for? If not, why not? Having a complete picture of a specific ‘ideal customer’, or persona, can help you to develop the right products and services just for them. If you know exactly who it is that you are dealing with,...
As your business grows more people will have a stake in it and will want to know how it’s getting on. So it will be in your interest to make sure that what they hear, read and believe, is on message. The best way to do that is through good PR. If you are not a natural...
