by Karen Hardie | Feb 19, 2020 | Marketing
In our digital age of engagement and two-way conversation, many small and micro-business owners recognise the need for marketing to create a strong brand presence and promote their business. Maybe you are currently at this stage yourself, where the referrals – which...
by Karen Hardie | Mar 19, 2019 | Marketing
Every brand has a story. A tale of how it came to be, the person behind the logo, its history, how it grew, its ups and downs, etc. A story can be compelling, interesting, some have even had TV series or films made out of them (I’m thinking Mr Selfridge or the story...
by Karen Hardie | Jan 20, 2015 | Business, Marketing
In my business, I always get asked…What is branding and is it really essential for a business as small as mine? When small business owners approach me after hearing that I’m a Branding Consultant, they will often ask me to design a logo for them or re-design...
