by Michelle Daniels | Mar 5, 2020 | Marketing
There are very few businesses who don’t have competitors; and so many businesses charge similar prices for similar products and services. So why would a customer choose you over a rival? It’s the experience that buying from ‘you’ brings. The...
by Michelle Daniels | May 6, 2019 | Business
If the last recession did one good thing, it was to prompt many small business collaborations. These businesses joined forces to create more substantial and attractive offerings to rival the bigger players. Collaboration with another business certainly brings many...
by Michelle Daniels | May 29, 2014 | Marketing
Chances are your marketing is not being seen by your target audience. The sheer volume of marketing messages vying for people’s attention on a daily basis is now so great that customers are developing sophisticated screening-out capabilities… without even realising...
by Michelle Daniels | Feb 27, 2014 | Marketing
I was recently targeted by a major supermarket to join a new club of theirs. In return for sending me free samples and promotional offers for their products, their request was that I share my feedback of these, not just with them but also with my contacts on the...
