by Karen Hardie | Feb 19, 2020 | Marketing
In our digital age of engagement and two-way conversation, many small and micro-business owners recognise the need for marketing to create a strong brand presence and promote their business. Maybe you are currently at this stage yourself, where the referrals – which...
by Carole Bozkurt | Feb 18, 2020 | Marketing
Unless you are a time-served, battle-hardened sales person, there is a good chance you will have struggled at various points in time, to overcome your fear of rejection when it comes to sales meetings. It might be difficult to admit, but there are plenty of times when...
by Cassie Hicks Kerr | Dec 9, 2019 | Marketing
Imagine the scene. Thousands of people in one place, socialising, enjoying some light relief, looking to be educated, entertained and informed. There’s a real buzz. It’s an exciting sensory overload of people, noise, colour, music and creativity. Competing for...
by Marianne Cantwell | Nov 17, 2019 | Business, Marketing
Myth: “If someone is paying me, I can’t say no” Ever been asked to do a little ‘extra’ or ‘help out’ an existing customer… and felt like you couldn’t say no? We’ve all been there. In fact, saying no to an existing client or customer is one of the biggest problems...
by Karen Haller | Oct 24, 2019 | Marketing
There’s one thing business owners have in abundance and that’s their passion. They really do believe in what they are doing. They are great at working in their business and they want it to represent what their business truly stands for. They really want their...
by Tamsin Fox-Davies | Sep 30, 2019 | Business, Marketing
Special offers have played an important role in how small businesses attract new customers and bring in repeat business since long before the term “online marketing” ever existed. Before email or Facebook, Twitter or Google, there were coupons in the local paper,...
