by Julie Hall | Nov 14, 2014 | Marketing, Podcast
In episode 21 of Micro Entrepreneur: the magic of thinking small, I had a great time talking with Susie Burdekin from The Drill Company. Drill is a fantastic business which works with both individuals and companies, and provides a combination of consulting and...
by Michelle Daniels | May 29, 2014 | Marketing
Chances are your marketing is not being seen by your target audience. The sheer volume of marketing messages vying for people’s attention on a daily basis is now so great that customers are developing sophisticated screening-out capabilities… without even realising...
by Michelle Daniels | Feb 27, 2014 | Marketing
I was recently targeted by a major supermarket to join a new club of theirs. In return for sending me free samples and promotional offers for their products, their request was that I share my feedback of these, not just with them but also with my contacts on the...
by Deborah Rowe | Feb 24, 2014 | Marketing
As your business grows more people will have a stake in it and will want to know how it’s getting on. So it will be in your interest to make sure that what they hear, read and believe, is on message. The best way to do that is through good PR. If you are not a natural...
by Julie Hall | Dec 12, 2013 | Marketing, Podcast
In episode 12 of Micro Entrepreneur: the magic of thinking small, I speak with Keren Lerner (an early pioneer in business website design and owner of the highly successful company Top Left Design), about where business owners go wrong when it comes to their websites....
by Julie Hall | Nov 15, 2013 | Marketing, Podcast
In episode 9 of Micro Entrepreneur: the magic of thinking small I spoke with Alicia Cowan the creator of the fantastic Twitter Brilliance course and writer of a really useful social media blog for small business owners about how to get the most out of social media in...
